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Chinese New Year offers fast track growth for brands and retailers
A study of Chinese domestic life has revealed unique insights into the next wave of growth in the Middle Kingdom. WPP researchers spent time with extended families during the one time when Chinese...
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Orange Cinema…Tuesday? How the French do it with cheerleaders
Orange Cinema…Tuesday? Well that’s how it goes down in France and here are two ads promoting their version of Orange Cinema Wednesday with a cheerleader and stars of French cinema, Catherine Deneuve...
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Armando Testa supports start-ups with ideas competition
Nice idea from Italy’s Armando Testa to help Italian start-ups and in turn the Italian Economy. Working together with Italian newspaper, Corriere della Sera, and the Bocconi University in Milan they...
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